Press Release (28 Sep 07)

The Character Group PLC

("Group")

CHARACTER SEALS

MULTI-YEAR PARTNERSHIP WITH ENTERTAINMENT RIGHTS

Character Options Appointed

Master Toy Licensee For Postman Pat in the UK and Eire

The Character Group is pleased to announce that its principal trading subsidiary, Character Options Limited ("Character Options"), has been appointed as Master Toy Licensee for Postman Pat® by Entertainment Rights Plc ("ER"), the UK’s leading global media group specialising in the ownership of children’s and family programming, characters and brands.

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