Transaction in Own Share (1 Aug 06)

The Character Group plc (the ‘Group’ or 'Company')

Transaction in Own Shares

The Company advises that is has today purchased in the market through Charles Stanley Securities a further 125,000 ordinary shares in the Company, representing approximately 0.26% of the issued share capital of the Company (excluding shares held in treasury), at a price of 68 pence per share. The shares repurchased will be held in treasury.

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